One of the most anticipated Apple (AAPL, Tech30) products for many years has been an all-in one Apple TV, which would have a super-high resolution screen and on-demand programming. But, like so many other rumored tech products that never see the light of day, the « iTV » turned out to be an iUnicorn.
On the heels of activist investor Carl Icahn forecasting that Apple would produce 55-inch and 65-inch TVs next year, The Wall Street Journal reported on Monday that Apple had abandoned plans for its own television a year ago.
Rumors of an all-in-one Apple TV started in full-force after Walter Isaacson’s 2011 biography of Steve Jobs suggested that the device was one of Apple’s next plans.
« I’d like to create an integrated television set that is completely easy to use, » Jobs told Isaacson. « It would be seamlessly synced with all of your devices and with iCloud. It will have the simplest user interface you could imagine. I finally cracked it. »